Thursday 12 December 2013

Group 8: Plan for Audience Research

  • Regarding audience research for our Music video and advertisement we plan to send out a survey of about 10 questions through the website Survey Monkey on the social media website Facebook. These questions will be closed, more simple questions that are not leading and give us quantitative data. We then plan to take a specific demographic from our target audience for our music genre for individual interviews that involve more open questions to attain qualitative data
  • In todays lesson we have begun as a group to consider questions about the narrative, band image and genre of the song. Such as 'has this changed your views of the band Bastille?' and 'Would this make you buy the track?'

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