JT: Final Contribution

• In the last week my role in helping my group to finish our production by the deadline was the completion of the digipak.
• We made a simplistic design that follows the theme of other advertisements made by Bastille for other singles such as 'Bad Blood' and 'Pompeii', with the same text theme.
• We wanted to use our own original images and use the boy as the focus of the digipak to link it back to the narrative as he is the antagonist in the story and want the audience to sympathise with our protagonist.
• Here is our final digipak -

Group 8: Plan for Audience Research

• Regarding audience research for our Music video and advertisement we plan to send out a survey of about 10 questions through the website Survey Monkey on the social media website Facebook. These questions will be closed, more simple questions that are not leading and give us quantitative data. We then plan to take a specific demographic from our target audience for our music genre for individual interviews that involve more open questions to attain qualitative data
• In todays lesson we have begun as a group to consider questions about the narrative, band image and genre of the song. Such as 'has this changed your views of the band Bastille?' and 'Would this make you buy the track?'

TH: Final Contribution

In the last week I have contributed to doing the final editing:

•  I added the font for our title at the very beginning. I did this by adding the bastille text to a photoshop project, I then filled the back with black. Then I imported the No Angels from the magazine advert. Then I put this over the title we originally had, cut it the length of 3 seconds. Finally I added fade to black either side in order to create a slow moving transition from the psycho clip to our video.
• As well as this I edited the beginning of our video, as when doing some audience research we found the establishing shot of our video was not exciting and visually gripping. Therefore I changed it and had to change the length of some other clips to accommodate this.
• Finally I deleted the sound, as it had been cut up. Then added a full mp3 of our song, being the full soundtrack.

NM: Final Contribution

• Mr role in helping my group to finish our production by the deadline was the completion of my individual advert and the digipak.
• I had originally finished my advert that was designed to run in NME, however on Friday 6th November I believed that I could use a more meaningful photograph.
• I kept the text the same as it followed the conventions of both the bands imagery and the magazines design.
• My final advert is shown below.

 



• Furthermore I played a key role in the production of our digipak.

Group 8: Final Music Video

• This is our final cut of our Music Video

Group 8: Concept Development

• We have been recommended to remove our opening shot of our music video as we needed to reduce the cutting rate of the opening scene and use more powerful clips that anchor the main character and referrer to him as opposed to our opening shot which does not show anything about the boy.
  
• We intend to remove the first shot and replace it with our second shot and time stretch it out to make the shots longer. The second shot also displays the boys toys and him in bed in the reflection, a more powerful shot.
  

Group 8: Advert Development

• This week I have completed my advert for NME magazine.
• I researched what a typical album advert looks like by looking at other artists and their adverts and taking the conventions and putting similar aspects in to my advert.

• Firstly I looked at the text that other adverts included and incorporated certain aspects for example:
• The name of the band and song or album.
• The website.
• Release date.
• Record Label.
• Critics Review.
• The photo shown below is an advert that was in NME for another band they follow some of the conventions that I have chosen.

• Secondly I Looked at the type of photograph that was used, a lot of the adverts were of the band which was different to our theme but of the adverts that had photos linked with their videos the majority included shots of scenery and surroundings so I took a photo that incorporated both scenery and the boy.

• Lastly I looked at different effects, this was challenging because there is such a wide variety of differences in the type of colour grading and effects used. I chose to stick to the colours that we have incorporated in our digipak and our production. A yellow tint in the digipak along with a soft purple bubble effect that can be seen in our  production.

Group 8: Editing Development

Over the last week have done the final editing for our final production, this has included:

• Colour washing different scenes in accordance to the theme of the scene. For example we added a light colour wash (with reds, yellow, and oranges) in the dream reality.

• Also we have edited the final bits of our production, which will conclude our video. This includes the mother and son being reunited.

• Plus we have added several effects to our video, such as time lapses of particular shots. Also we have included some overlapping of our shots, in order to create some flashbacks with the real narrative.

Group 8: Digipak

• We have completed our digipak to a standard that we are happy with.
• We have included a yellow tint on the photographs to adhere to the sense of a dream world as well as the contrasting black spine and back cover which represents the darker times.
• The photos we have chosen are closely linked with the production as the star is present.
• Our front cover is a picture of the back of the boys head which although shows him as present you cannot see any of his face or emotion and so is also not present.
• The final print work is shown below.

Group 8: Advert Development

• Today I made adjustments to my advert. After discussions with my teacher we decided there was too much going on in the advert and needed to make the text clearer and the main character more prominent.
• Firstly I removed the large Bastille triangle as it covered too much space on the advert and removed attention from the focal point of the avert, the boy.
• Then I used the Quick Selection tool to focus the boy on the horse on the carrousel and created a copy layer of this in front of the background to separate the two and redefined the edges so there was no background included. 
  
• I then created another layer of the boy on the horse underneath the original and used the effect motion blur underneath making it look like the boy is moving around the carrousel and dragged the effect across to show from where he came from nudging the boy .
  
• I then underwent desaturating the background and saturating the boy to make him more prominent in the advert and make the text clearer and a bigger part of the advert than the background as there was a lot going on that drew your attention to it rather than the focal points of the advert.

Group 8: Editing Development

Today I have edited, this is what I have done:

• Added to the ending of our film, by increasing the cutting rate and rearranging shots.
• Also I have added to the transition from the house to London. E.g. the sleeping shot.

• As well as this I have added a photoshop background on the dream layers, in order to ensure the audience know which is the parallel reality.
• Finally I am going to add to the London colour drain with more photoshop colours, which are suited to different shots.

Rough cut feedback

1. First shot is weak, second shot could be the first and longer to take in the boy in the mirror, clips in this sequence need to be longer as it is calm mood and the track is slow. 2. Narrative is clear in that Mum leaves for work and comes back after work. If you want to make it clear that she has gone for longer or that the dads abuse is habitual then that is not coming across. 3. The end needs a bit of refinement, a couple of shots need to come out - do you have any more for this sequence? At the end dad could come out down the stairs and leave with a suitcase. 4. Footage in London works well although what is missing are some closeups with Mum and boy's faces together. 5. The found footage from Psycho at the beginning is fine although I wouldn't use any further footage as the bit at the beginning can be taken at face value and you can explain this in your evaluation, Further references to it could confuse your nsrrative. 6. At the moment your film is around a B+ so about 77%. I know you are working towards representing different styles for past and present so what is missing at the moment is: "editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects". Your blog is showing development of ideas and you are working hard to include media terms, 'conjunctive' is not a media term as far as I know - do you mean disjunctive when the visuals don't match the lyrics? I have given you comments for individual pieces to be improved and the opportunity to ask me if you need assistance. Print work shows cohesive band image and is developing well with some good images on the adverts and part of the digipak. You need to ensure all images are sharp and that text shows clearly, include all conventional information on all products.