Group 8: Concept Development - Digipak Ideas

• Whilst currently shooting is our most important concern at the moment, we are currently putting some creative thought into our own digipak ideas and magazines adverts.
• From previous secondary research such as digipak analysis and analysis of brand image (which is found in the pitch).
• It has allowed us to develop our ideas and opinions on what we want the album cover to look like and what it should represent through different signifiers, and polysemics.
• An example being the brand image for Bastille. As in all their singles they follow the same trends, this being the name of single and word 'Bastille' incorporating within one another. Shown in picture's below.